Murmur Brand.
One cohesive identity. Download assets, reference colors, follow the guidelines.
The Mark
An animated waveform flowing inside an Instrument Serif wordmark. The bars and the letters are one.
Icon
A compressed single-letter mark for favicons, app icons, social avatars. The same bars-inside-type concept, scaled down.
Personality
Like a whisper made visible.
Color Palette
#1f3a33Primary — text, surfaces, icons
#f3f2ecBackground
#dcd444Accent — highlights, CTAs
#aba697Muted — secondary text, borders
Typography
murmur.
Instrument Serif, 400 weight
Letter spacing: -0.02em
Always lowercase, period at end
The quick brown fox jumps over the lazy dog.
Inter, 400/500/600/700 weights
Letter spacing: normal
Used for all body text and UI
Wordmark
Always lowercase. Always with a period. Never capitalize, never bold.
Usage Guidelines
Do
- → Use the wordmark in lowercase with period: murmur.
- → Pair bone background with ink text, or ink background with bone text
- → Use yellow only as an accent (max 20% of composition)
- → Use Instrument Serif for display, Inter for body
- → Maintain clear space around the wordmark (min: character height)
Don't
- → Don't capitalize:
Murmur,MURMUR - → Don't remove the period:
murmur - → Don't add effects (shadows, glows, gradients)
- → Don't stretch, rotate, or skew the wordmark
- → Don't use yellow as a background or primary color
Voice
Conversational, not corporate
Talk like a friend who happens to know a lot. Not like a product manager.
Confident, not boastful
Say what we do. Don't oversell. The product speaks for itself.
Clear, not clever
Plain language beats clever copy. If a sentence needs a second read, rewrite it.
Warm, not cold
Murmur is intimate. Small. Quiet. Never shout. Never exclaim. Never use all caps.
Taglines
Your text, read beautifully.
Listen to anything.
Hear your words.
Text to speech, done right.